1)What is your age group?
>16
16-22
23-29
30-36
37-43
44+
2)What is your gender?
Male
Female
Other
3)Do you have a favourite genre of commercials?
Humouress
Parody (using humour to copy an existing presence as part of an advert, such as the Meerkat series adverts)
Controversial
Seductive (such as perfume adverts)
Emotional
Other (please specify)
No I do not
TV
Radio
Billboards and signs
Leaflets
Through the internet
Other (please specify)
6)Do you have a favourite advert, if so why is it your favourite?
Yes (please specify)
No I do not
7)How important is the quality of the acting in the persuasiveness of the commercial? (5 being very important)
5
4
3
2
1
7)How important is the setting in creating an effective parody advert?
8)What qualities are important in recreating a concept into an effective parody advert? (You may mark more than one option) re-do
The actors
The genre of the advert
Corny acting/setting
The product
The setting
Other (please specify)
9)Would prominent branding help you to remember the advert or more likely to dislike the product?
Remember
Dislike
Both
Neither
10)Have you ever searched up the product from an advertisement you just watched?
Yes
No
If yes what was the advertisement of and why did it make you seek it out?
11)Whats your preferred run time of a commercial?
15 seconds
30 seconds
45 seconds
1 minute
12)How important is the diversity of representation in advertising to an audience? (in terms if race, gender, disability and age)
Vey Important
Important
Not important
13)Is background music/sound important in creating a
13)Do you prefer a longer informative or shorter simple product commercial?
Informative and long
Simple and short
No preference
14)Does the age group of actors make you more likely to seek out the product? (whether they are your age group or not)
Yes (please specify why)
No
16)Would a more physically attractive cast change your opinion of the product and make you more likely to buy it?
Yes
No
Doesn't change my opinion
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