Bon appetEat
The advert focuses on targeting its audience, of millennials, and selling them the service of Bon appetEat. The product being a food delivery service is popular with this specific audience as they are the most likely age group to utilise these sorts of services and takeaways.
The advert portrays four actors as the target audience and they are put through situations which could occur within a group of them, such as being in a mundane situation and deciding to cook for themselves and ending up setting fire to what they were making.
The first advert takes place in two main settings, a living room and a kitchen. The actors are shown to be bored and not doing anything which in turn causes one of the actors to bring out their phone and suggests using the service to order some food. The group crowds around the main actor and are shown to be looking at the phone on which the website of the service is shown. The process of making their food is shown in rapid succession through close ups. And finally the food is shown to be delivered to the group by a delivery man. The setting of the living room changes to be brighter and more saturated to show how the mood of the actors has changed due to the service.
The second advert takes place in a similar setting in which the main actors are shown to be mellowed out. Two actors have a short exchange of dialogue in which they talk about the lack of food in the house. This causes one of the actors to suggest to cook for the group and ends up causing multiple problems in the course of preparing it. The actor ends up setting fire to a pan and has to throw it outside and extinguish it. In the scene of all the actors looking down onto the burnt up pan they decide to simply call up Bon appetEat.
The first advert takes place in two main settings, a living room and a kitchen. The actors are shown to be bored and not doing anything which in turn causes one of the actors to bring out their phone and suggests using the service to order some food. The group crowds around the main actor and are shown to be looking at the phone on which the website of the service is shown. The process of making their food is shown in rapid succession through close ups. And finally the food is shown to be delivered to the group by a delivery man. The setting of the living room changes to be brighter and more saturated to show how the mood of the actors has changed due to the service.
The second advert takes place in a similar setting in which the main actors are shown to be mellowed out. Two actors have a short exchange of dialogue in which they talk about the lack of food in the house. This causes one of the actors to suggest to cook for the group and ends up causing multiple problems in the course of preparing it. The actor ends up setting fire to a pan and has to throw it outside and extinguish it. In the scene of all the actors looking down onto the burnt up pan they decide to simply call up Bon appetEat.
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