Media timeline for Advertising

Media timeline for advertising from Patryk-W

Detailed research: Subway "The moment of decision"

Timed analysis 2: Sub Way "The moment of decision"

0:00-0:50 A slow piano and guitar score is played in the background to accompany the visuals. The score gradually increases in pace and volume to fit in with the climax of the advert.
0:00-0:04 A close up shot of the actor is shown accompanied by a narration of what is presumed to be the consciousness of the actor.
0:04-0:06 A wide shot showing the back of the actor and the menu board of Subway. It's common and important for the advertiser to present their logos and names in the advert to encourage customer reaction/involvement and to ensure that the viewer remembers the brand being advertised.
0:07-0:09 The piano takes a dark turn as it intensifies. The facial expression of the actor changes to show his distress and worrying as he's told by the narrator that he should change his usual order.
0:10-0:11 An eye line match is used to further show the discomfort and general distress of the actor as he looks away at another actor in the background.
0:12-0:13 A extreme close up is used in this scene to show the actors facial expression with just his eyes, in which hes shown to be focused.
0:14-0:18 The score changes slightly by using higher keys. Another eye line match is used to combine what the narrator was saying with the emotions off the actor.
0:18-0:22 The advert shows of its genre through this joke in this scene. The actors facial expression changes in another close up and shows him to be more confident. The narrator says "Be the boss" and then its revealed that the male actor is really the other actors boss and he's then shown awkwardly shown waving at her, further suggesting his worried nature.
0:23-0:27 More eye line matches are used to show the actor looking around the restaurant
0:28-0:29 Another small joke that integrates with the genre and nature of the advert being comedic and focusing on Subway. The main actors consciousness says the "peter piper picked a peck of pickled peppers" rhyme.
0:36-0:39 In this shot the actor is finally shown speaking with a frail voice, he says "Meatball marinara" but quickly interrupts himself to say "Steak and cheese". In this scene his insecurity is lifted as he finally overcomes his safe nature to go with something new.
0:39-0:42 A compilation of the process of the sandwich being made is shown, with fast close up shots. This is a very common part of food adverts as it shows of the brands product.
0:46-0:48 The screen no longer shows our main actor and is now a screen showing a short compilation of sandwiches on screen.
0:48-0:50 There is now only a grey background with the Subway brand name in their iconic style with the slogan "Keep discovering".

 

Timed analysis 1: HungryHouse "The easy way to takeaway"

0:00-0:30 An up beat score is used through out the advert which fully utilises a drum kit in which the toms, drums and cymbal are used interchangeably for an enjoyable background score
0:00-0:25 An on screen edit is used to overlay the HungryHouse website name in the bottom right of the screen
0:00-0:00 The background for the rest of the advert is established with a wide angle of the room. This shot also include the 5 members of the cast, in which we see the profile of one of them and the face of another actor near the edge of the camera.
0:01-0:02 A cut was used in this scene that wasn't covered and seemed like an editing error as it simply quickly changed from one close up shot to another in which the actor being shown simply moved slightly to now be shown picking up the carrot
0:01-0:02 4 fast paced shots are used to go between the wide shot of the room to a close up shot from the perspective inside the fridge, then a cut is used whilst still inside the fridge to show the actor picking up a presumingly gone off carrot and finally going the the 4th shot in which the camera is out of the fridge and shows the actor in a mid shot holding up the carrot.
0:02-0:03  An eye line match is used to show the first male actor was looking at this friend with a comical questioning face, then the camera switches to show the actor he was looking at. This is when the advert introduces the HungryHouse app by the actor pulling out his phone with the app being displayed on screen
0:03-0:04 A match on action is used when the two actors are shown after the eye line match, after the first actor looks at the second, he pulls out his phone resulting with the first actor changing his facial expression and dropping the carrot he was holding to identify that because he pulled out his phone he is now no longer concerned about the lack of food in the fridge
0:05-0:06 A close up is used to present the phone application on the screen. It's always a good idea to use close ups in adverts to present the product being advertised as it gives a clear visual of the product that can then be remembered or recognised by the audience if they see it on the billboards or on TV
0:06-0:08 An arial shot is used which also holds the phone in a position which continues to show the phone app for HungryHouse. It seems that this shot was made by attaching the phone the camera and using a camera crane to move around the room
0:08-0:08 A cut is used to show the phone being received by the next actor.
0:08-0:10 In her following scene she is shown picking and ordering a meal from the interface, this also shows of some features of the app as it suggests that a visual representation of the food will be placed alongside the name to help with decision making from the audience and it also presents the price of each individual order.
0:11-0:15 A continuity was established in the previous scenes which had shown that the onscreen app kept track of orders, in the first scene one order was placed by by actors each. However after the second actor had placed his order and clearly displayed two orders in the top of the phone screen, the following shot in which the phone was once again shown moving through the air it displayed 5 orders in the top of the screen.
0:17-0:18 A playful nature between the actors is established as in this scene the two actors are shown to be quite close together and trying to get the phone off of each other to place their own orders.
0:19-0:19 The phone screen displays the message of "Thanks for your order" after they have completed their orders and the screen also displays some images of prepared dishes. By displaying images of food to people its been tested to show that it increases the metabolic process and therefore makes the viewer of the images hungry and ready for food, which works well with the goal of the product as it wants its audience to seek out food.
0:20-0:22 A quick montage of ingredients being prepared is shown on screen in the process of making a pizza. A tomato is shown being sliced, flour being spread on a board and a piece of pizza dough is thrown onto the board creating a mist of flour. The process of the crust building and the cheese melting is also shown at the end of the montage. This links back to the effort of trying to make the viewer seek out food.
0:22-0:23 The screen is now split in two pieces where one is shown to be a slightly canted long shot of the room the actors were in and the other is a close up of the for bell being rang by presumingly the delivery man.
0:24-0:27 Close up shots of the food and the actors eating it are shown. This could link to the imitative desire theory. This theory is very commonly used in advertisement to make its viewers want/desire the product being displayed due to some of its features, that could include its appeal, exclusivity, brand, price and status. It makes people want to become something that they are not as it is seen to be admirable my society or peers.
0:27-0:30 The final shot shows an actor eating after which a new scene is quickly edited in through multiple slides moving onto the screen. These slides shown are split into two parts of which 2/3 is taken by the top panel, which is a red background alongside the phone app screen, the name of the product and two images of the app store and google play store suggesting that they are available on those two sites.

Textual analysis 2: HP OMEN

Focus Group questions

For this focus grout the questions will revolve around the research for a food takeaway service (prototype name Cusisno) in which you will be asked about features of advertising.

These questions revolve around the product of food ordering service which is a takeaway/food ordering service.

1)What sort of brand names could work for a food ordering service product? For example JustEat and Hungry House are simple and tells the audience pretty much what its about.
2)Could you identify the last advertisement you watched? What feature of the advert made it stick with you?
3)Watch this video (insert JustEat's ManBand video) After viewing this video what features stood out to you?
4)What sort of things would you want to see in a food advert, referring to the advert trying to appeal to its target audience of 18-34 year olds?
5)What kind of factors would you want to see/expect in a takeaway advertisement?
6)(Present synopsis) Would a variety of shots in terms of angles, time and setting create a more effective and convincing advert?
7)As the advert will be 1minute long it will need a score in the background, what sort of music should be included in your opinion? For example an instrumental, steady paced beat,
8)Would references to current culture and social media create a more effective parody advert and making it appealing to you? For example topical humour, memes,
9)Would a diverse cast of actors be more appealing to you, in terms of gender, race and age

10) As it is a food delivery service, would the inclusion of food in the advert make you more likely to enjoy it, if so would you like to see more exotic cuisines or some common cuisines people would be accustomed to?

11) As it is a parody/comedy advert would including food puns be a good idea in making it an enjoyable viewing experience? Could you suggest any food puns or jokes that could be used in the advert?

12) Is a more dynamic range of background and sets more appealing to you as the audience, or is it something you don't consider when viewing an advert? For example in this JustEat advert there is a variety of background and sets where as in this HungryHouse advert much fewer backgrounds are used. 

Textual analysis 1: Manband

Textual analysis media from Patryk-W