Timed analysis 1: HungryHouse "The easy way to takeaway"

0:00-0:30 An up beat score is used through out the advert which fully utilises a drum kit in which the toms, drums and cymbal are used interchangeably for an enjoyable background score
0:00-0:25 An on screen edit is used to overlay the HungryHouse website name in the bottom right of the screen
0:00-0:00 The background for the rest of the advert is established with a wide angle of the room. This shot also include the 5 members of the cast, in which we see the profile of one of them and the face of another actor near the edge of the camera.
0:01-0:02 A cut was used in this scene that wasn't covered and seemed like an editing error as it simply quickly changed from one close up shot to another in which the actor being shown simply moved slightly to now be shown picking up the carrot
0:01-0:02 4 fast paced shots are used to go between the wide shot of the room to a close up shot from the perspective inside the fridge, then a cut is used whilst still inside the fridge to show the actor picking up a presumingly gone off carrot and finally going the the 4th shot in which the camera is out of the fridge and shows the actor in a mid shot holding up the carrot.
0:02-0:03  An eye line match is used to show the first male actor was looking at this friend with a comical questioning face, then the camera switches to show the actor he was looking at. This is when the advert introduces the HungryHouse app by the actor pulling out his phone with the app being displayed on screen
0:03-0:04 A match on action is used when the two actors are shown after the eye line match, after the first actor looks at the second, he pulls out his phone resulting with the first actor changing his facial expression and dropping the carrot he was holding to identify that because he pulled out his phone he is now no longer concerned about the lack of food in the fridge
0:05-0:06 A close up is used to present the phone application on the screen. It's always a good idea to use close ups in adverts to present the product being advertised as it gives a clear visual of the product that can then be remembered or recognised by the audience if they see it on the billboards or on TV
0:06-0:08 An arial shot is used which also holds the phone in a position which continues to show the phone app for HungryHouse. It seems that this shot was made by attaching the phone the camera and using a camera crane to move around the room
0:08-0:08 A cut is used to show the phone being received by the next actor.
0:08-0:10 In her following scene she is shown picking and ordering a meal from the interface, this also shows of some features of the app as it suggests that a visual representation of the food will be placed alongside the name to help with decision making from the audience and it also presents the price of each individual order.
0:11-0:15 A continuity was established in the previous scenes which had shown that the onscreen app kept track of orders, in the first scene one order was placed by by actors each. However after the second actor had placed his order and clearly displayed two orders in the top of the phone screen, the following shot in which the phone was once again shown moving through the air it displayed 5 orders in the top of the screen.
0:17-0:18 A playful nature between the actors is established as in this scene the two actors are shown to be quite close together and trying to get the phone off of each other to place their own orders.
0:19-0:19 The phone screen displays the message of "Thanks for your order" after they have completed their orders and the screen also displays some images of prepared dishes. By displaying images of food to people its been tested to show that it increases the metabolic process and therefore makes the viewer of the images hungry and ready for food, which works well with the goal of the product as it wants its audience to seek out food.
0:20-0:22 A quick montage of ingredients being prepared is shown on screen in the process of making a pizza. A tomato is shown being sliced, flour being spread on a board and a piece of pizza dough is thrown onto the board creating a mist of flour. The process of the crust building and the cheese melting is also shown at the end of the montage. This links back to the effort of trying to make the viewer seek out food.
0:22-0:23 The screen is now split in two pieces where one is shown to be a slightly canted long shot of the room the actors were in and the other is a close up of the for bell being rang by presumingly the delivery man.
0:24-0:27 Close up shots of the food and the actors eating it are shown. This could link to the imitative desire theory. This theory is very commonly used in advertisement to make its viewers want/desire the product being displayed due to some of its features, that could include its appeal, exclusivity, brand, price and status. It makes people want to become something that they are not as it is seen to be admirable my society or peers.
0:27-0:30 The final shot shows an actor eating after which a new scene is quickly edited in through multiple slides moving onto the screen. These slides shown are split into two parts of which 2/3 is taken by the top panel, which is a red background alongside the phone app screen, the name of the product and two images of the app store and google play store suggesting that they are available on those two sites.