Thursday, 9 November 2017

Target audience research


1 comment:

  1. Here there are some issues with the audience report whose purpose is for you to develop the advert based on your analysis of the segmentation models of GEARS and Young and Rubicam... You will need to review your understanding of British identity within the framework of Race and ethnicity, is it possible to be British and have different racial origins, in what way will your advert attract or alienate audiences through a narrow casting based on one gender, age group, and ethnic/racial origin. You will need to justify your decisions for casting linked to your target audience.

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