From the collection of ideas inspired from other current firms operating in the food delivery business, the name "Bon appetEat" was decided upon. The pun of the French phrase "bon appetite" fits well with the theme of the project and the food pun adds to its appeal. The target audience of the advertisement should also understand the meaning of the pun due to its cultural popularity, and because a majority of the target audience, British millennials, studied French in school.
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