Task research - Logo designs

Just Eats logo follows a simples design, placing their name in the centre to ensure that it is clear to see and read. The logo utilises its choice of colours to appeal to its audience in the attempt to make them crave the product they are being presented. The logo design is minimalistic as it doesn't even include its strap line/slogan as it is trying to be as direct as possible, this allows for whoever is seeing the logo to recognise it.

Like the previous Just Eat logo, the prevalence of red in food advertising services logos in obvious. This would be due to the pairing of the colour red and the feelings responsible for people to need to have an object, or use a service in this case. Just like the previous logo, HungryHouse takes a minimalistic approach to their design with just the name of the brand with their shooting star image and a singular coloured background. By focusing the logos design in just the name of the brand it is easier to be seen from a distance as it doesn't have text or other design taking up its space. In the case of HungryHouse and JustEat, the two brands are already the leaders in their shared maker and don't have the need to tell people what exactly their business does, therefore they can just place their brand name on the logo with a complementing choice of colour design and it'll serve its purpose just as well.

1st Logo - 1st design

I first started with bold red text of the products name.
In this design I chose to draw out some of the letters with chunks of them missing to seem as they have been bitten off.

2nd design

From research into other logo designs I decided to change the colour scheme of the logo so that the overall design follows the minimalistic style of other logos in the genre. I changed the sizes of the letters so that they can fit in the middle of the logo. I also changed the design of "EAT" to smoothen out the bite marks by using a smaller eraser tool to have more control over the edges.

3rd design
In this design I chose to create a silhouette of a city to take up the bottom section of the page. This design choice came about as the target audience of the product most often live in cities too. As the product focuses on delivering food to a younger audience, a city would be the adequate area where the service would operate as it would have the highest density of restaurants and the highest density business people and students which are the target audience of the service.

2nd Logo

In this logo I decided to pair the two colours of black and yellow due to their common association with higher end products. The black often appears in the logos of many luxurious brands, such as Channel, LV and Bentley, this fits in with the image of the brand as it also offers a higher end service and wants to appeal to those of the middle class as they are also part of the target audience of higher end brands as they are the audience group who can afford those products and services. 

3rd Logo 

In this design I wanted to to emphasise the point of the service as being a food delivery service with the slogan, "Order right, for your appetite". The colour scheme is supposed to coincide with the nature of the product, with the different green shades representing prestige and nature as the the service aims to provide a wide choice of foods, including healthy choices, to a middle class audience. The slogan "Order right, for your appetite" links with the name of the service which can be associated with each other when the audience is viewing the logo or an advertisement and it links in with the genre of the service as it focuses on allowing its users to order from a large variety of choices, allowing them to order whats right for them.