Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation question 1 from Patryk-W

Evaluation: How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation q4 from Patryk-W

Evaluation: What have you learnt from the audience feedback?

Bon appet-eat Sponsorship sequence

Location contract scan

Location release scan

Media timeline: Pop-up ads

Media timeline: TV Sponsorships

Textual analysis: Sponsorship sequence - JustEat & X-Factor

Textual analysis: Sponsorship sequence - HungryHouse Love Takeaway

Detailed research: Hungry House "The easy way to take away"

Detailed research: JustEat "The Magical World of JustEat"

Task research: Plot

Bon appetEat

The advert focuses on targeting its audience, of millennials, and selling them the service of Bon appetEat. The product being a food delivery service is popular with this specific audience as they are the most likely age group to utilise these sorts of services and takeaways. 

The advert portrays four actors as the target audience and they are put through situations which could occur within a group of them, such as being in a mundane situation and deciding to cook for themselves and ending up setting fire to what they were making.

The first advert takes place in two main settings, a living room and a kitchen. The actors are shown to be bored and not doing anything which in turn causes one of the actors to bring out their phone and suggests using the service to order some food. The group crowds around the main actor and are shown to be looking at the phone on which the website of the service is shown. The process of making their food is shown in rapid succession through close ups. And finally the food is shown to be delivered to the group by a delivery man. The setting of the living room changes to be brighter and more saturated to show how the mood of the actors has changed due to the service.

The second advert takes place in a similar setting in which the main actors are shown to be mellowed out. Two actors have a short exchange of dialogue in which they talk about the lack of food in the house. This causes one of the actors to suggest to cook for the group and ends up causing multiple problems in the course of preparing it. The actor ends up setting fire to a pan and has to throw it outside and extinguish it. In the scene of all the actors looking down onto the burnt up pan they decide to simply call up Bon appetEat.

Location scouting sheet

Location Scouting Sheet

Production Bon appetEat    Sheet No. 1

Scout Patryk Woloch (Producer)   Date 03/02/18

Location: Indoors-living room   Outdoors-driveway

Site: ________________________________________________________________

Address:  Woodside House Woodside Thornwood Epping      CM16 6LF

Phone No. 07949034351

Contact: Propert owner - Slawomir Woloch

Availability: Monday-Saturday

Days of the Week: Monday-Saturday

Times of the Day: 8am - 8pm

Special Arrangements: _________________________________________________

Miscellaneous: ________________________________________________________

Parking: Available during filming hours

Distance/Time from College: 15 minutes by car   20 minutes by bus

Directions: From Harlow by bus; 420 to Epping/Ongar, stopping at Thornwood common

Bon appetEat           07572605925
Woodside House      p.woloch@aol.co.uk
Woodside
Thornwood
Epping

Task research: Research into pop-up design

This short pop-up advert appears before the programme "The Big Bang Theory" as a sponsor. The pop-up keeps the name of the show and the name of the service visible on screen through out the video in the bottom corner whilst the actors are discussing the services functions.

The ad focuses on appealing to its audience of groups of young people. The actors used in the advert follow the stereotypical description of its audience through the way they are dressed in casual clothing such as tracksuits and are seen playing video games and watching TV.

The advert portrays the basic target of a pop-up ad as they introduce the service/product and try to appeal to their target audience by having its actors portray themselves as that audience.

After the actors finish conversing the screen cuts to show a different scene in another setting from an above shot. The logo, name and the services mobile home page slides into the middle of the screen to finally inform the audience about the products availability. 

Task research: Ancillary textual analysis 3: Just Eat pop-up

Task research: Risk assessment

RISK ASSESSMENT FORM
Shoot date		Production Title			Page        of
		Producer
Location:
Address:

Hazard		Present?	Severity	Likelihood	Risk Factor
1	Alcohol/drugs	N	N	VU	1
2	Animals/insects	Y	L	VU	1
3	Audiences	N	N	VU	1
4	Camera cable/grip equipment	Y	L	U	2
5	Confined spaces	N	N	VU	1
6	Derelict buildings/dangerous structures	N	N	VU	1
7	Electricity/gas (other than normal supplies)	N	N	VU	1
8	Fatigue/long hours	N	N	VU	1
9	Fire/flammable materials	Y	M	U	2
10	Hazardous substances	N	N	VU	1
11	Heat/Cold/extreme weather	N	N	VU	1
12	Laser/strobe effects	N	N	VU	1
13	Machinery/industrial/ crane/hoist	N	N	VU	1
14	Materials - glass, non-fire retardant set materials	Y	L	U	2
15	Night operation	N	N	VU	1
16	Noise – high sound levels	N	N	VU	1
17	Non standard manual handling	N	N	VU	1
18	Public/crowds	N	N	VU	1
19	Radiation	N	N	VU	1
20	Scaffold/Rostra	N	N	VU	1
21	Smoking on set	Y	L	L	3
22	Special effects/explosives	N	N	VU	1
23	Special needs (elderly, disabled, inexperienced)	N	N	VU	1
24	Specialised rescue/first aid	Y	L	VU	1
25	Stunts, dangerous activities	N	N	VU	1
26	Tall scenery/suspended ceilings	N	N	VU	1
27	Vehicles/speed	Y	L	U	2
28	Water/proximity to water	N	N	VU	1
29	Weapons	Y	M	U	2
30	Working at heights	N	N	VU	1
31	Working overseas	N	N	VU	1
32	Hot food	Y	L	U	2
33

Calculate the Risk Factor:

	Very Unlikely	Unlikely	Possible	Likely	Very Likely
Very severe	3	4	4	5	5
Severe	2	3	3	3	5
Moderate	2	2	3	3	3
Low	1	2	2	3	3
Negligible	1	1	2	2	3

Decide the action to take:

5	Very severe	Take immediate action
4	Severe	High priority
3	Moderate Risk	Programme for action
2	Low Risk	Action may be required
1	Negligible	Probably acceptable

Then list each risk identified

Hazard no:	1		Risk Factor (1-5):			2
Description	Hot foods on set.
Person(s) exposed (detail if cast/crew (C), outside company (O) or public (P) )	The acting crew.
Action to take	As there will be hot food on set due to the nature of the film piece, any food too hot to touch will be allowed to rest and there will be access to first aid if any person was to suffer light burns.
Person/company responsible for action	Director- Patryk
To be completed at agreed later date
Exposed person(s) informed? (y/n)		Agreed action taken? (y/n)			Risk removed? (y/n)

Hazard no:	2		Risk Factor (1-5):			3
Description	Knives/pizza cuter
Person(s) exposed (detail if cast/crew (C), outside company (O) or public (P) )	Both filming crew and acting crew.
Action to take	Any food that requires cutting will be done pre filming on a steady surface to avoid slipping and cutting.
Person/company responsible for action	Filming crew
To be completed at agreed later date
Exposed person(s) informed? (y/n)		Agreed action taken? (y/n)			Risk removed? (y/n)

Hazard no:	3		Risk Factor (1-5):			2
Description	Cables and camera equipment
Person(s) exposed (detail if cast/crew (C), outside company (O) or public (P) )	All of the filming and acting crew.
Action to take	Camera equipment will be kept out of the way of entrances and walk paths to avoid blocking and tripping. Cables will be tapped down to both keep them out of the shot and to prevent tripping.
Person/company responsible for action	Filming crew
To be completed at agreed later date
Exposed person(s) informed? (y/n)		Agreed action taken? (y/n)			Risk removed? (y/n)

Hazard no:	4		Risk Factor (1-5):			1
Description	Animals on set.
Person(s) exposed (detail if cast/crew (C), outside company (O) or public (P) )	All of the filming and acting crew.
Action to take	All animals on the premise will be either kept out of the room or kept outside to avoid them stepping into shot and to avoid any interactions with those who may have allergies to animal fur.
Person/company responsible for action	Director- Patryk
To be completed at agreed later date
Exposed person(s) informed? (y/n)		Agreed action taken? (y/n)			Risk removed? (y/n)

Hazard no:	5		Risk Factor (1-5):			2
Description	Glass table
Person(s) exposed (detail if cast/crew (C), outside company (O) or public (P) )	Acting crew.
Action to take	As the filming of the actors and food will be shot on a glass table there will be actions taken to prevent any breaking or shattering. Any heavy objects that could fall or be placed on the table any break it will be kept on the floor. Precaution will be taken when placing items on the table to not overweigh it.
Person/company responsible for action	Director and filming crew
To be completed at agreed later date
Exposed person(s) informed? (y/n)		Agreed action taken? (y/n)			Risk removed? (y/n)

Hazard no:	6		Risk Factor (1-5):			1
Description	Smoking on set
Person(s) exposed (detail if cast/crew (C), outside company (O) or public (P) )	Crew and cast.
Action to take	As some of the crew will be likely to smoke, actions will be taken to ensure that this will only be done outside and on the premises of the property, under 18’s will not be allowed to smoke either.
Person/company responsible for action	Director
To be completed at agreed later date
Exposed person(s) informed? (y/n)		Agreed action taken? (y/n)			Risk removed? (y/n)

Hazard no:	7		Risk Factor (1-5):			1
Description	Vehicles near filming area
Person(s) exposed (detail if cast/crew (C), outside company (O) or public (P) )	All of the crew
Action to take	There wont be any risk road traffic however there are often cars driving through the gate and up the driveway. However it’s easy to see any cars driving in and out. If there were to be any filming after sunset there are lights around the driveway and any outdoor walkways.
Person/company responsible for action	Director
To be completed at agreed later date
Exposed person(s) informed? (y/n)		Agreed action taken? (y/n)			Risk removed? (y/n)
Hazard no:	8		Risk Factor (1-5):			2
Description	Flammable materials
Person(s) exposed (detail if cast/crew (C), outside company (O) or public (P) )	The acting and filming crew.
Action to take	The seating on the filming set is made of flammable material. In combination with the likelihood of lighters being present on filming set this would further increase the danger of the situation. Therefore any lighters or other sources of fire will be taken and stored out of reach of the filming site.
Person/company responsible for action	Director and filming crew1
To be completed at agreed later date
Exposed person(s) informed? (y/n)		Agreed action taken? (y/n)			Risk removed? (y/n)

Completed by:                                                             Position:

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